Pro Yamaha Dealer

PRO YAMAHA Status means a lot to us... but what does it mean for you?

To us it means you are dealing with the "Best in the business" and that is exactly the image we intended for ourselves when we purchased Bright Power Sports in November of 2009.

We knew for our business to thrive and grow we had to earn the reputation as the Powersports Dealer you'd be most likely to recommend to your friends and family. To accomplish that goal we understood that being '2nd best' just wasn't going to cut it. So, we put ourselves and our employees on a mission to become the best trained, most product informed and the most customer focused powersports dealer in Michigan... and beyond.

Here's how you benefit from our efforts?

The answer is best summed up within the Mission statement from YAMAHA.

What is a Pro Yamaha Motorsports Dealer?

A Pro Yamaha Dealer is a Customer Satisfaction - focused dealership that has consistently excelled in providing their customers with...

  • The Best Sales Experience
  • The Best Service Experience
  • The Best Ownership Experience

Only Yamaha dealers meeting the highest standards for customer service and training receive the Pro Yamaha Motorsports dealer designation. Pro Yamaha Motorsports dealers deliver:

Customer Satisfaction

Pro Yamaha Motorsports Dealers have been given high ratings by their customers and come highly recommended by those they serve.

Superior Sales Experience

The most well-trained and knowledgeable sales and finance personnel work at the Pro Yamaha Motorsports dealer. They know how to match the right Yamaha to your needs, help you get the most for your money, Accessorize your Yamaha for your needs, and help make your purchasing process an enjoyable experience.

The Best Service Experience

Prompt and thorough, the Service Department at your Pro Yamaha Motorsports dealer is made up of factory trained managers and technicians that are among the most highly educated in the industry. They literally and figuratively have all the essential tools to service your Yamaha quickly and make sure it’s fixed right the first time.

Outstanding Ownership Experience

A Pro Yamaha Motorsports dealer continually strives to make your time on your Yamaha exciting and memorable by ...

  • Delivering a unique experience suited to your interests
  • Knowing the best places to ride and enjoy your Yamaha, engaging the enthusiast/rider community
  • Creating and hosting Yamaha events of interest to you
  • Stocking and installing a wide variety of Yamaha parts and accessories

You’ll get the most from your ownership experience with the Pro Yamaha Specialist dealers through lifestyle specific events, Product Specialist salespeople and a product specific delivery.

The Pro Yamaha Specialist dealer is just as much an enthusiast as you are and understands the unique aspects of your sport. Whether it is performance parts for your R1, race prep for your motocross bike, a winch or hitch for your Grizzly, custom accessories for your Star or Snowmobile, the Pro Yamaha Specialist appreciates you and your particular motorsports needs."

Earning PRO YAMAHA status is no easy task.

As you can see, Yamaha holds us to a very high standard and frankly not many authorized Yamaha dealers make PRO Yamaha Status. In fact, over 97% of all Yamaha dealers nation-wide failed to meet this level of excellence.

To achieve this elite designation, we must maintain higher than 92% "Excellent" ratings on all of our CSI (Customer Satisfaction Index) customer surveys which monitor our Sales, Service, and Parts departments on their contribution to the Customer's total shopping experience. These CSI (Customer Satisfaction Index) surveys are mailed by Yamaha Motor Company, completed and returned by our customers, and are evaluated at Yamaha headquarters.

Are we Proud?

Proud? Yes, we are but we are not satisfied! We are constantly looking for ways to improve our customers experience and appreciate your feedback to help us get better.

Thank You for helping us earn the recognition of being the Best!

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